The Importance of Networking in Order to Build your Blog

I will readily admit that this is still an area I struggle with. I enjoy social media, but I prefer to lurk rather than produce content. In order to achieve the views I desire on my website, I’ve learned that networking is vital to attracting people to view your work.

There are a few different ways to attract traffic. The biggest and most simple way is to advertise on social media. Adding tiny snippets that pose a sense of wonder within the reader will encourage their curiosity to click the link to your content.

The biggest source of my traffic? Pinterest. My hobbies and line of work are the biggest hits on Pinterest. As of this blog post, I’m averaging around 80k views per month on my pins which generates quite a bit of traffic on my website. The most encouraging pins? Ones about genealogy, recipes, early childhood education or home daycare.

I’ve tried with instagram. The problem with instagram is that you need to have a way with photos. It’s an art. Frankly, I’m lazy and don’t care enough to make my profile pretty so I don’t have a lot of followers, but if I put in the effort to make it visually appealing, I’m sure I would generate awareness of my site and consequently more traffic. Many influencers swear by certain filters that make their content flow seamlessly, and some even go as far as to wear similar colored clothing for each photo to keep a theme. It takes a lot of dedication.

The platform that I use the most often is Facebook. I use it to connect with my family and friends, so it’s more than just business for me. Through Facebook, I will link posts I’ve made in mom groups if a certain topic is being discussed, or I will post tidbits with links on my Facebook website page to entice readers. The inviting of random people to like your page is also a simple way of generating traffic because even if they don’t like your page they will click the link out of curiosity.

Twitter is fairly simple. So long as I post frequently and engage with other posters, I’m able to gain followers.

One of the biggest ways of generating new followers and keeping your audience engaged is getting involved. Respond to comments on blog posts, like statuses on Facebook, retweet funny pictures on twitter and send encouraging DMs on Instagram. Keeping contact with people will build your connective network and help grow your brand.

Any other tips I should know? Leave them below.

Advertisements

Author: Publishing Motherhood

Hi! I am a stay at home mom of two, avid blogger, food lover, professional reader and Early Childhood Educator. Follow my family's journey on my website, Twitter, Instagram or Facebook. Website: www.publishingmotherhood.wordpress.com Twitter: @pubmotherhood Instagram: @publishingmotherhood Facebook: www.facebook.com/publishingmotherhood Feel free to leave comments and feedback. I would love to read them. Thank you!

4 thoughts

  1. New mama blogger here! Thanks for the tip! I often “ social media stalk “ but never engage. In general I need to be more social!
    Hoping to create more than just a blog here 💗

  2. I have learnt that consistency in posting plays an important role in driving traffic to my social media profiles. as a mum, this is something I have to schedule, otherwise i would never do it.

Leave a Reply to Kacey Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.